how to do search engine marketing?

how to do search engine marketing?

Search Engine Marketing – An Overview

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business

Search engine marketing Basics: SEO-Basics

Search engine marketing to most people is conceived as some sort of trickery or manipulative process that involves getting your website to the top of Google. The truth is that search engine marketing is very complex and extremely important to all kinds of businesses that need to have an online presence. Attracting customers through the internet or more specifically search engines, has become one of the most lucrative forms of advertising in history. Google alone was able to rake in over 40 billion dollars in revenue last year from Adwords advertising alone. Search engine marketing is not cheap by any means and mistakes can be very costly, if you are a business owner you should take the time to learn the basics so that you can gauge your in-house or out sourced team accordingly. The basics will be explained in this post, things that I feel everyone should know if they plan to ever be involved with a professional search engine marketing campaign.

 Top 5 SEO Companies in india

These are the best companies and service offering full Digital Marketing Services including Internet marketing,  Search engine optimization, Social media Optimization, Pay Per Click, Google AdWords Campaign Management, AdSense, WebMasters, website design & development etc.

1| International SEO Companies – Digital Marketing Agency 
Corporate Office – Delhi
Business – SEO services & Software Solutions | Website –http://www.internationalseocompanies.com/ |
International SEO Companies(ISC) is a professional Search Engine Optimization(SEO) Company in Delhi, India, and we are a collaborative company of Website Designers, Web Developers and Online Marketing Experts. Being a professional website designing and web development company, With extensive digital marketing we help our clients to share their ideas and vision and bring it into reality.

2 | SEO discovery

Corporate Office – Chandigarh

Business – SEO services , Internet Marketing & Web Designing –www.seodiscovery.com
The Best SEO Company in India that offers Guaranteed Google #1 Rankings with White Hat SEO Strategies. Our knowledgeable project managers will work with you to understand your business’s needs, then custom tailor the best strategy for you to maximize the return on your investment. Contact us for FREE WEBSITE ANALYSIS FIRST.

3 | Kripa InfoTech

Corporate Office – Noida

Business – SEO services, Internet Marketing & Web Designing  – http://www.kripainfotech.com
Kripainfotech.com Company is a professional digital marketing company in Noida, Lucknow and web designers in India, We offer affordable custom seo services and smo services with a full range of online solutions in India offers high quality and permanent assistance for your web needs in Kripa Infotech, we focus on the growth of any size businesses through internet marketing and web development.

4 | PageTraffic
Corporate Office – New Delhi
Business – SEO services, Internet Marketing & Web Designing | Website – www.pagetraffic.in
Page Traffic is an online and Internet marketing company and ranked among the top 10 SEO agencies in India. They have a potential team of SEO professionals who will help grow your online business. Other services include Social Media Marketing and Web Designing.

5 | eBrandz
Corporate Office – Mumbai
Business – SEO services | Website – ebrandz.in
India’s Top notch Digital Marketing Agency. eBrandz is considered amongst the best Search Engine Optimization companies in the world (Source : Digit Magazine Nov 2005). As an industry leader with more than 8 years of experience, eBrandz probably has the highest number of successful case studies and client testimonials.

Basically we know "How to do search engine marketing?"

Thank you.